My Software as a Service failed. After three years of running College Conductor, I’m shutting it down. The service failed for a host of reasons, and this article details what I learned from the whole experience. This is a chance for me to reflect, and give you some ideas of what pitfalls can happen if you’re planning to build a SaaS. The vision Before getting to the lessons, let’s look at my vision for the service so you have some context of what I was building.